Manipulating the Mass Mind & Attention
For many self-improvement coaches, one of the most important insight is that where you put your attention is where your energy goes. If you find that hard to believe, try this: Walk through a crowd. Put your attention on the people. Then walk through the same crowd again and put your attention on the gaps between the people. More of them will now make way. Try it. It never fails.
Here’s another experiment: Stand at the corner of any city street and look upwards for a while. You will notice people around you also look upwards. They want to know what you are looking at, and for that brief period you determined the direction of their attention.
If a group of people is told to think of a red car, there is a great likelihood that all of them will do it. And when they are told not to think of a red car… they will also think of a red car! They could have chosen to think of a blue mountain instead. From that you realise how easy it is to steer mass attention.
Rarely will anyone form their own thought or choose different than what they are told. In fact, if you do not make decisions and intentions, someone else will do it for you. You know this from your own life: If your spouse asks you where you want to go for dinner and you don’t really have any specific preference, then she will decide where to go. The same applies on a mass-scale.
Due to a general weakness of will and awareness, most people have their reality decided for them, with merely the illusion of choice given – such as being able to choose whether you will pay your taxes by credit card or bank wire. In school, children do not learn how to think but what to think. They do not learn how to steer attention but instead various things they are supposed to steer attention to.
It is humbling to realise that most people on the planet do not practice focusing, guiding, re-directing, shifting, retrieving and un-sticking their own attention. Thus the life-experience of most of us is determined by external agendas as given by mass media, schools, our parents and countless other sources that have very little to do with our innermost heart’s truth.
We are lucky that at least some of the direction we get from outside is benign. We are lucky if we have parents who say, “You are highly talented, intelligent and beautiful,” thus directing our attention in the right direction. Have you ever heard a newscaster tell you, “You are safe, talented, intelligent, beautiful, empowered and able”? Not hardly. You’ll hear you are the victim of horrible circumstances that you can do nothing about.
Through directing attention, you become a mini-reality-creator. But the mass media is the grand sorcerer of reality manipulation as it directs the attention of millions. It’s not generally understood to what bizarre extent the news media actively participate in the creation of our reality. It is thought they only “report” what is “happening,” but that’s not the case.
The following are different levels of mass-reality-creation by the news media, sorted by the degree of manipulation:
Level 1: Filtering
Let’s say someone creates a movie choosing an outdoor location. That person makes sure to set up the camera in nature so the scenery looks really good. By choosing what to point the camera at, the producer is excluding everything that he or she doesn’t want viewers to see, anything that does not fit the agenda.
Now let’s say that a student recently filmed breathtaking natural scenery… or at least that’s what it looked like in the final result. He excluded an adjacent parking place, trashcans, roaming dogs, public signs, ugly houses and anything else that disturbed the illusion of him being in paradise. Any filmmaker understands to which extent the filmmaker distorts reality.
From the millions of events that happen every day, the reporter filters which ones to report. This is a normal process. Anyone can do it for its own website by presenting only information relevant to its overall topic. People do it on Facebook by presenting themselves in a certain way and excluding pictures that might put them in a bad light.
News media, however, tend to apply several filters. The first one is the filter of negative bias. Why? Because at Earth’s current level of consciousness, fear, drama and hatred still capture more interest than peace, prosperity and harmony. Desperate to sell ad slots on their news program and their declining newspapers, most reports are filtered by how much upheaval and action they contain. In addition, televised news media follows the creed, “if there is no footage (video), it doesn’t matter.” A few decades ago, working for a well-known news station meant you were told exactly that. If you tried to get the editor to cover important angles of a story, but there was no actual footage of it, it was as if it didn’t exist.
If someone is to portray life on a day on Earth accurately, as it is for most people most of the time, it might appear “boring.” So the camera zooms in on places of the most mayhem and tragedy. This extreme filtering gives the audience the false impression that the whole world is mostly in a state of chaos, coupled with the implication there is absolutely nothing you can personally do about it. The sensationalist journalist never adds words of advice on improving your life, moving to peaceful surroundings or words of encouragement. He only cares about the sheer terror of explosions, debris, blood and destruction. If any of your relatives talked like a news anchor, you’d consider them mentally unstable.
A somehow recent movie The Nightcrawler (starring Jake Gyllenhaal) exposes the juvenile and sadistic mindset of some sections of modern “journalism.” No doubt, the last decade has seen a rise in terrorist attacks all over the world. And while these are horrific, they are still actually just localised events, pinpointed at certain buildings with a limited amount of people. They are not nearly as bad as the nation-to-nation all-out-wars we’ve had in decades before that.
The shooting of nine people in Munich at the end of July 2016 at the hands of a 19-year-old kid named Ali went around the world. And yet, most of the people learned it from the news, even if they were in Munich at the time.
Things are bad, but rarely as bad as the news says they are.
On an odd note: The same journalist who happened to be at the Nice (France) terror attack only a week before, shooting live footage of it, also “coincidentally” happened to be pre-positioned at Munich on location and filming. His name is Richard Gutjahr and he is either magnetically attracted to such events for the sake of “terrortainment” or there is something more sinister going on.
When is the last time you saw windsurfers in the Palestinian Gaza Territory or a happy family having a barbecue in their Jerusalem garden in the news? These events happen every day, by the hundreds, but they do not automatically come to your mind when hearing the words “Gaza!” or “Israel!”.
Even if lots of people have been to both Palestine and Israel on numerous visits, both privately and for business, and they’ve always had a great time, yet when someone tells his friends that he intends to travell there, they almost allways reply “Be careful! That’s dangerous!”. It’s because they associate these places with the blood and gore the news showed them. They know virtually nothing about the realities of these places than what they have been shown.
Without being disrespectful to the suffering of people in the Middle East or anywhere else for that matter these extreme examples can be used to make the point of filtered-realities. They cause a lack of balance in our perception of the world as well as desensitising us toward violence.
Ideally, news media would have to not only show a nice segment at the end of their show, but more positive and interesting segments throughout. Then we learn that the world is a balance of light and darkness. Where are the news reports of hope, inspiration, everyday-heroes and human accomplishment? They are far and few between. If a proper balance of dark and light were given, the audience would become more involved in the healing of darkness rather than apathetic to it.
Level 2: Distortion
The next level of reality-manipulation is deliberate distortion by the journalists themselves because they wish to see something in a certain manner or are partial to some political, religious or philosophical ideology.
Of course, nobody is completely neutral and unbiased, nor is that expected. But one of the problems of our times is there is virtually no mass media outlet that is not widely known as being affiliated with some political, governmental, anti-governmental or philosophical “side” and a far shot from “neutral.” Statistics from USA show that the Top Ten most successful “news” outlets on the Internet are either “right-wing” or “left-wing” affiliated. The fact that we are able to determine whether an outlet is “left” or “right” is in itself problematic. It is disheartening how almost every story “top news outlets” carry is filtered through political bias. In other words, these are not “news” outlets and their employees are not “journalists,” they are unabashed propaganda outlets for one of the two political parties in the US.
Another form of distortion occurs when a journalist makes something better or worse than it is. He knows the editor will only accept a story if it’s interesting enough so he adds a few details here and there, knowing nobody will likely ever examine them more closely. Anyone who writes a blog to a fairly large audience, it is somewhat familiar with the problem. If they choose to stay true to the information they know probably in many cases it will be considered “boringˮ from the point of view of mainstream media.
Needless to say, not only the mass media is to blame, as they only reflect the desires of the populace, who favour entertainment and excitement over reason and truth. When that audience goes to the cinema, they rarely pay to see peace, love and harmony, they usually pay to see death and suffering.
Another form of distortion is that most news stories are reported without wrapping them into a wider context. Most things that happen are part of a greater pattern, part of a history, part of a mindset. Yet, the way stories are reported is as separate pieces that have little or no relation to each other.
This is also the case in conventional news media where people think that the presidential elections in the US, the hurricane that happened just before, the resignation of the CIA-boss and the resurgent Israel-Palestine conflict (all having happened within a few weeks a couple of years ago) have nothing whatsoever to do with each other and are separate bits of information. But they are interconnected, not only metaphysically but geopolitically. Because the news reports too much and journalists write too quickly, ignoring context and connections, they breed ignorance of the depth and meaning of things.
Level 3: Deliberate Fabrication
This is the most intense form of reality-manipulation which hopefully does not occur too often.
For example, someone who used to work for the British “Ministry of Defense” shares the following story:
“Some decades ago, a group of reporters went to Northern Ireland to capture footage of the conflict. When they arrived everything was peaceful, so they went ahead and created some chaos, just so they could return home with footage. They bribed a local to make and throw molotov cocktails (amateur bombs) off rooftops into the streets, setting cars and trashcans ablaze. In this instance, the journalists literally created the news. They refused to go home saying «the streets of Belfast are peaceful at this time.»ˮ The person who told this story lamented that this scandal of sorts was never revealed or reported on to this day. It was covered up by the BBC to avoid embarrassment.
For a mature human being it is important to at least be aware of how news media manipulates reality. Mere awareness immunises you. You can then read and watch the news without being dragged down to victim-mentality or desensitised apathy, and if you are interested in a story you can then read different news outlets to view the different viewpoints and versions of it and gain a birds-eye-view.
It’s better not to rely on only one news outlet. Most of these stories are probably just the world-mind processing garbage, like in some kind of bad dream. None of it needs to have anything to do with you, your reality and the reality of those around you. You experience only what you attract through the contents of your own consciousness and subsequent decisions. In some cases you will have a friend or relative who gets way too caught up in news media, exaggerating the importance of various events.
Back in the 80s some believed AIDS would completely wipe out the entire planet by the year 2000. It didn’t happen. Then they thought “Swine-Flu” would “wipe out civilisation as we know it”; it didn’t happen. Then they thought 2012 would enlighten humanity to a golden era of peace and bliss. Didn’t happen. And they thought 9/11 would mark the beginning of World War III. Didn’t happen. Actually, for most of us, life went on like it did the 10 years before and progressed or regressed in accordance with our personal level of consciousness.
Those who take the news way too seriously very rarely do anything actively to help the situation. They’d prefer being worried and indignant to taking positive action. For them, daily preoccupation with the news is like an escape from their own lives which may lack movement or excitement. But when the time comes that their own lives pick up, their interest in daily news recedes. This means they have chosen to focus their precious attention to places that really matter in the development of their own spirit.
Attention is the currency of the 21st century and it is recommended to use it wisely. Be conscious of what you give your eyes to see, your ears to hear, your mind to think and your heart to feel.
September 6, 2017
Also available in: Français